Born of softness.
Built on science.
A ritual of daily devotion — formulated with gynaecologists, crafted with botanicals, made for every woman.
LoveMore began with a quiet observation: the most intimate parts of a woman's daily life were the most overlooked by modern skincare. The categories existed, but the care didn't.
We set out to change that — partnering with gynaecologists, dermatologists, and botanical chemists to build a complete ecosystem of intimate and body wellness. Every formula begins with a question: what would I want, every single day, for the woman I love most?
The answer became LoveMore.
A small village.
A quiet idea.
LoveMore began in Maleny — a small village in the green hinterland of Queensland, Australia. A place of eucalyptus mist, slow mornings, and women who passed down rituals of care from mother to daughter.
It was here, in a sunlit kitchen lined with botanicals from the surrounding hills, that our founder began blending the very first formulations — not for a market, but for the women she loved.
Eloise Hart
"Care, written in the smallest details."
A former clinical pharmacist turned formulator, Eloise spent a decade in women's health before founding LoveMore in 2018. Her frustration was simple: the products women trusted most intimately were the least considered by modern skincare.
Working alongside gynaecologists in Brisbane and botanical chemists in Byron Bay, she set out to build a brand the way she would build a ritual for her own daughter — pH-aware, dermatologist-tested, and unmistakably beautiful.
Today, Eloise leads LoveMore from its head office in Sydney, with formulations crafted across Australia and distributed to more than 22 countries.
From kitchen table to worldwide ritual.
The First Formula
LoveMore is Born
Going Clinical
The Body Range
Crossing Oceans
Certified Vegan & Cruelty Free
Reformulation & PCR Packaging
Wellness Portal
A Worldwide Ritual
Our Philosophy
Daily devotion. Quiet luxury. Care that respects every part of you — without compromise.
Ingredients & Science
pH-balanced, gynaecologist-informed, botanically enriched. Free from parabens, sulphates, and unnecessary fragrance.
Sustainability
Cruelty free, vegan, and packaged with intention. We're committed to reducing our footprint, one formula at a time.